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Restaurant Uniforms How Do They Help Build Your Business?

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By Max Johnson

Think of any famous restaurant chain that comes to your mind. Any one. What do you see? You probably think of their interiors, their logo, their colors, and yes their uniforms. Now let us leave the other things aside and talk about the uniforms. Every restaurant has its own typical uniforms, and quite certainly, your favorite restaurant must have them too. Surely you recognize those uniforms quite well. Now try to picture these restaurant staffers in any other color than which they wear. Do they ring a bell? Nah! Would you like to see them in any other color? Double nah!

That’s how strong an identity is build up with the right kind of restaurant uniforms. Carefully chosen restaurant uniforms go a long way in building brand consciousness. And it is the brand that makes restaurant businesses run. Ask anyone who owns a restaurant and you will know what I mean.

It is perhaps the professional exuded by these restaurant uniforms that bring the customers into the establishments. Think like a customer. When you enter a restaurant like a customer, you are very pleased to see smiling waiters and other staffers waiting around tables in smart-looking uniforms. The uniforms do stay in your mind as you want to get serviced. And quite often, the uniforms stay in mind for a long time even after you have returned home. You will feel safer in the restaurant the next time you visit. That’s because the uniforms have made a deep impression on your mind.

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And that is the reason why even if you see a restaurant staffer on the streets wearing the uniform, you immediately recognize which restaurant he or she is from. That too, without actually seeing the logo of the restaurant imprinted on the uniform.

Restaurant uniforms are quite important even in the takeaway counters and for the delivery boys who come home with food parcels. The restaurant uniforms spell professionalism. And since the business is all about eating, it is very good business foresight to make your customers feel at as much ease as possible. More than anything, the right restaurant uniforms can do that.

At the same time, you can play with variety. Your waiters can have different uniforms than your chefs. The same goes for the delivery boys and the receptionist. The fun is in keeping the theme same, but thinking of variations for different people. Of course, you can get your restaurant logo and even your emblems, if you have any, embroidered on the uniforms to give them the right kind of touch.

Today you can get the smartest uniforms for your business that you can think of, because the online providers of uniforms will go to any lengths to give you exactly what you want. They will customize your uniforms with your business logos and other things, and even work with special materials like fluid resistant and flame resistant fabrics. But make sure to place your order with providers who know their business and have experience of catering to restaurant uniforms.

About the Author: Max Johnson of

The Uniform Connection

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Restaurant Uniforms



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Social Business: Clarify Your Idea From Vague To Focused And Actionable

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Submitted by: Justin Hayslett

How to Clarify Your Social Business Idea – From vague to focused and actionable.

Recently I was working with someone on this issue. It is common among a lot of entrepreneurial thinkers. They have big and great idea. However, in their mind it was too massive and too overwhelming. Clarity is needed in your social enterprise, or any business idea. Make it simple. Otherwise it will be too big and too undefined and you won’t be able to make it actionable.

Get ready and get a notebook and pen, computer, or iPad, and get ready to work through these points. Be sure to write it out. This is very important. If you don’t write it out it will keep on stranded in your head looping the same un-actionable cycles over and over.

Here are two frameworks to help you clarify your idea:

1)Hedgehog Concept (from Jim Collins Good to Great)

2)Tony Robbins OPA

Hedgehog Concept:

What are you most passionate about in the world? (What social issue are you trying to solve?)Don’t limit it to your business idea. Just list all things out that that you are considering. This is a vital part for a social business entrepreneur, what social troubles are you most passionate about solving? What makes you most angry when you hear about it?

List them out.

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Now rate them. What are your top two? Once you do this it will give you more clarity into what the social business should really be focusing on.

What are you best at in the world? Or another way to say it, what do you like working at most in the world? This will form the way the business is run. It may even adjust the complete direction of the your social business idea. Are you best at speaking, networking, writing, selling, talking, connecting with people, administration?

What drives your economic engine? (Or if you are a non-profit, in his book Good to Great in the Social Sector, Collins says this circle can be changed to – How can we develop a sustainable resource engine to deliver superior performance relative to our mission). What is your business model? How are you going to make money from this venture. You have clarified the one greatest passion or social difficulty you want to overcome. You have stated out what you are best at in the world (how you are going to personally solve the social problem). And additionally, how you can make money, in the best way, through your idea.

Commonly there are aspects of our ideas that we hold very tightly to for no reason. Which items in your idea are non-negotiables? What utterly makes the business? What definitely HAS to be there?

If you believe it is vital then WHY? Does it align with with what you are most passionate about, what your best at, or your business model? If not, then maybe it should not be there.

OPA Model – Tony Robbins

Now that you’ve done that you should have quite a bit more clarity already. But let’s take it one step further. By the end of this, preferably you are going to have a specific set of action items to take away and do.

OPA – Outcome / Result, Purpose, Actions

Outcome: Write out the final outcome. Try to be very specific. Don’t just say, I want to help feed orphans. Say:

I will clothe orphans worldwide; launching with india. I will do this through selling my own distinctive designed t-shirts and donating one shirt for everyone purchased. These shirts will be sold in boutique clothing retailers starting in Colorado, and increasing from there.

This is simply a quick example off the top of my head. It should overlap what you came up with in the Hedgehog principle above.

Purpose: List out 10-15 reasons WHY you are doing this.

Actions: Brainstorm as many action items you can think of that you need to do. From the biggest to the smallest. Many of them will be big projects in themselves with their own set of action items. For example, you might have:

Call John to see about the price of buying product x from him.

Create a business plan

Create a website

Start blogging regularly

Meet with X about possible partnership

Clearly calling John is a one step process. However, developing a business plan is a significant project within itself. Similarly, creating a website is a task with many action items to finish. Do not worry about this for now. Later on, after you have finished this whole exercise. You should go through each of these, pick out the projects and do another OPA framework for that.

Rate each item on its importance.

Go through each item, pick out the bigger projects and create another OPA for it.

There you have it. Hopefully you’ve clarified your business idea; boiled it down to one area to focus on. You should also have a clear set of action items ordered in priority to get you going.

Write out the outcome and purpose on your computer, even add some relevant exhilarative pictures and quotes, and hang it on the wall to look at everyday. This is very important. There’ll be days when you don’t want to do it, when you don t want to get out of bed, and don’t want to write that next article. Days when you don’t want to make that next sales call, or book that next meeting. Look at it, let it re-motivate you!

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